Until recently, most blog software and service providers are still a number of smaller emerging companies, Microsoft and Yahoo! Heavyweight competitors such as adding, changing this new media ecosystem (blogosphere) the situation and philosophy.
Blog (or blog) is a growing popularity of media services. Widely to its consumer and business areas, due to its surge in popularity of text published in the Web easy and convenience. Microsoft heavyweight competitors walked the earth was moving into the pace of eco-blog circles, the question now is change them in the blog market beneficial or harmful.
Giant influx of blog service
Last year in December, Microsoft to launch beta version of the form of MSN Spaces service, which is considered by many blog services to streamline the method is a major change. MSN communication services, said Brooke Richardson, lead product manager: "MSN Spaces is the fastest growing ever offered by MSN service." MSN Spaces now manages more than 10 million blogs, which far exceeded Microsoft's expectations.
Blog software and services to facilitate the creation of traditional on-line log of the core functions. Such services are generally based on an open platform. If users are interested, they can add to your blog the other features and integration with third-party services to add functionality.
However, through MSN Spaces, Microsoft in one area does not allow for too much from the end user manually modify and extend the platform to provide pre-blog and supplementary services suite.
Gartner analyst Allen Weiner said: "The blog services there are two camps. Some of the services based on open standards, designed to be a publishing platform. The good thing is they allow the end user a lot of customization." Weiner added: "and The opposite is Microsoft's way, that is, with e-mail, instant messaging, photos, music and other services closely linked to the blog. blog technology is only one element of all experience, and has more restrictions, more difficult to customize. "
For the blog market, it is important to act in their own way Microsoft, MSN Spaces will be designed as a central text with the core, but wrapped around the MSN online service suite. Microsoft has also joined the service access control features, allowing users to determine who can view their blogs, although if they wish, can be fully open their blogs.
This year in March, Yahoo to launch beta version of the form is also a service called Yahoo 360, the service concept and design similar to MSN Spaces service. This service comes as no surprise, because Yahoo and Microsoft's MSN, has a wide variety of services can be wrapped around the blog online services. As two leading Web portal, MSN and Yahoo in a framework has other people can not compete with online services, the types and quantities, and blog services that they are woven into their overall structure of things.
Changes in the traditional blog
MSN Space, Yahoo 360 and including the Blogger blog service, including most of the original concept of conflict. After the popularity of Google bought Blogger Blogger. Services such as Blogger provide basic blog features, but usually tech-savvy users can extend, use and integration with third-party services, open and flexible platform.
Blogger senior specialist Biz Stone said: "I use the blog service because it is a blank text box, I can type a thought, and then press the button. For me, it nearly enough." For example, to date, Blogger does not provide users with access control services to the blog, nor image upload feature of this machine, but these two functions is MSN Spaces, Yahoo 360 core functions.
Gartner's Weiner said: "Once you create a controlled access to your blog and instant messaging, and music playlists and pictures into it, you finally got some powerful, but I think not blog things. I will will call it a community content site, it is very popular, but it certainly is a change in the traditional concept of blog. "
MSN Spaces, according to market research firm, said in April, when the end of its MSN Spaces beta period, it has become one of America's most popular blog sites. According to statistics, in April the site has 287 million unique visitors.
Front row in the MSN Spaces blog service only a few giants. Google's Blogger and the accompanying Blogspot hosting site in April attracted a total of 12.63 million visitors, followed by Six Apart's Typepad and LiveJournal services (attracted 11.46 million unique visitors) and to attract 8.26 million visitors Xanga. com.
Microsoft on using this in different ways does not make any excuse. MSN, Richardson said: "You mind imagined a year ago, the image is a blog written and distributed to all the world who blog. Now we see a more mainstream blog service into the consumer area, people use it more closed, more close circle of people to communicate. "
Richardson said from the beginning with other people using the various tools to share and exchange of wrapped MSN Spaces, help to attract original reluctance to use the blog service of the people, who has been reluctant to use the blog service is Youyuhaipa Xuyaomeitian Creation of a large number of articles.
Use such as MSN Spaces integration from the outset, a variety of features and functionality of services is made sacrifices: they may not be as flexible services such as Blogger and scalable.
Blog entry segment
In MSN Space launch last December, Microsoft's most famous corporate blog Robert Scoble on the service that the warm welcome, but he posted on his blog why the service is not suitable for reasons of his. Summarized these reasons actually customize the limit.
Can not win such as the Microsoft technology evangelist, Scoble's blog, senior and master technology, is Microsoft being at least willing to make sacrifices. Richardson said that in a single, integrated, easy to use manner, provide a not only text but also include photos, playlists, access Kong Zhi, Ji Shi messages and Dianzaiyoujian of 涓板瘜 shared experience, will return on MSN Spaces Dai Lai. She said: "According to this growth, we can become the largest in the near future, the blog service providers." She said, Microsoft will be mainly used for those who previously did not blog, especially those belonging to MSN Messenger users in the people.
Way between between MSN Spaces and Blogger is Six Apart. The San Francisco company's Typepad blog to meet the needs of traditional, published and disseminated to an unlimited number of readers, and it is this year's acquisition of LiveJournal services to attract those who wish to share with a limited circle of friends, and therefore do not meet the demand to find blog with tight, very fine-grained access control blog. Six Apart also offers a design for companies, developers, and organizations, senior software blog platform.
Six Apart's president, co-founder Mena Trott, said: "We now offer services for all types of blog. We now cover every base in the market."
Most people agreed that the MSN Spaces and Yahoo 360 and other new services, blog services caused by the changes will not adversely affect the market, because it will attract new users, which may only be for everyone a good thing. Blogger's Stone, said: "This whole market is good thing. Appearing on the market these services the more people the more established online connection."
Survey: IT blog mostly one-way
Major IT companies are encouraging employees to start using the blog (blog) to affect users in new ways to help companies reduce non-human color. But so far, the blog is basically a one-way dialogues.
In the major IT vendors, IBM last month announced a policy to encourage its 320,000 employees in mind blog. IBM does not prohibit staff blog on the company's situation, but said they should write in the blog name and write in the necessary duties to be undertaken at IBM. The company also said that the blog must adhere to its code of conduct, not to disclose sensitive issues without the customer is not allowed under the reference client examples.
Sun currently manages more than 1,000 employee blogs, these blogs are public. Sun, allowing staff to discuss any topic. Microsoft kept a blog about 1,500, many of which the company blog is about product-related technical problems. HP said it currently maintains a relatively small number of blogs. HP management software business David Gee, vice president of marketing, that has been written with the user employed a young IT staff blog, blog technology will take root in these companies. He said: "This will be driven by a new generation, who hope to keep her at home doing things into the office."
Although the IT companies to encourage employees to write network quality, but so far, the blog is basically a one-sided dialogue. According to "Computerworld" to the vendor interviews and Internet searches found, so far there are not many IT managers a significant advantage of the exchange blog technical issues.
Sun, Web Technology Manager Tim Bray said: "Clearly, companies put more pressure on them, let them build relationships with the outside world." However, Bray added, CIO blog immediately aroused the attention of manufacturers. He said: "If some of them started to do so, we will certainly read them. At least I am sure."
Palo Alto, California, law firm Tomlinson Zisko of IT leader Alex Scoble is the use of blogs in an IT manager. Scoble said last week that his blog basically talking about technical issues, to seek the recommendations of other users of the products, and even confusion about customer support.
Scoble started about a year and a half before the blog in mind. He said the blog has been his work as a record, and solicit suggestions for a good way. This one is also no lack of personal satisfaction. He said: "If I can use my experience to help and feeling fantastic." Scoble also seen on the blog to bring the benefits of a professional. He pointed out that the blog will be his knowledge and experience in IT, "made public. Blog to tell potential employees what you know."
Robert Scoble is a Microsoft employee. Robert Scoble is "Scobleizer: Microsoft Geek Blogger" blog author. The blog in Technorati's blog tracking search engine links compiled 100 list of largest blog listed in the first 31.
Gaithersburg, Maryland, City AWS Convergence Technologies Inc. is the company's chief technology officer Christopher Sloop group blog members. WeatherBug is a widely used software developed by the company.
Sloop said he thought the exchange with users of the software and to discuss technical issues are important. However, he said, adding that the time to find blogging difficult. Sloop said it may also be other problems faced by IT managers. He said that user's blog "may be more in customer support level or a programmer level."
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